WATCH: Skew’s Oliver Dyer on Fandom & the Future of Licensing

In this special video interview, Brands Untapped’s Billy Langsworthy sits down with Oliver Dyer – Founder of Skew – to discuss fandom and its ongoing impact on the brand extension space.

Oliver covers the emergence of creator-controlled brands, what ‘fan-first licensing’ actually means today and how the future of the licensing industry is being shaped by the fans of brands.

Check out the discussion below:

If you’d like to read more, check out Oliver’s ‘End of Licensing’ article here