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Oliver covers the emergence of creator-controlled brands – and what ‘fan-first licensing’ actually means today.
In this special video interview, Brands Untapped’s Billy Langsworthy sits down with Oliver Dyer – Founder of Skew – to discuss fandom and its ongoing impact on the brand extension space.
Oliver covers the emergence of creator-controlled brands, what ‘fan-first licensing’ actually means today and how the future of the licensing industry is being shaped by the fans of brands.
Check out the discussion below:
If you’d like to read more, check out Oliver’s ‘End of Licensing’ article here
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