WildBrain CPLG bolsters licensing slate for Dr Seuss’ The Cat in the Hat

WildBrain CPLG is expanding the licensing programme for Dr. Seuss’ The Cat in the Hat, ahead of the launch of a new animated movie in March 2026.

Leading the new consumer product slate for The Cat in the Hat is an adidas collaboration, available in the US at Foot Locker and Champs.

The Rivalry Low Cat in the Hat shoe marks is adidas’ third collaboration with Dr. Seuss, expanding on two successful collections for shoes and apparel featuring The Grinch.

Further licensees set to unveil The Cat in the Hat products later in 2024 and into 2025 include Commonwealth Mint for a range of collectible coins which will be available across UK, EMEA, US, Canada, Australia and New Zealand, and Winning Moves for games across EMEA, Australia and New Zealand.

In the UK, new partners also include Pyramid International for gifting and stationery items, Danilo for greeting cards, Brand International for footwear and RMS for games.

“Everyone loves The Cat in the Hat and with the upcoming film, traction for the brand continues to build at retail,” said John Taylor, VP Northern Europe, WildBrain CPLG.

“The adidas collaboration really shows the creative opportunity for products based on this playful property with such a rich heritage. We’re seeing consistent demand for iconic franchises with proven appeal, and Dr Seuss’ IP continues to drive multi-generational licensing partnerships.”

WildBrain CPLG also represents Dr. Seuss’s wider slate of properties, including The Grinch, The Lorax, Oh the Places You’ll Go, Green Eggs and Ham and One Fish, Two Fish across the UK and EMEA.