WildBrain CPLG bolsters Spin Master partnership to include representation for Vida the Vet, Rubik’s and Tech Deck

WildBrain CPLG is expanding its relationship with Spin Master to include global representation of the pre-school franchise Vida the Vet.

This includes representing the brand in UK and Eire, Europe (excluding France), Central and Eastern Europe, Middle East and Africa and Asia-Pacific (APAC) including China, Japan and Korea (excluding Australia and New Zealand).

WildBrain CPLG will target multiple categories including apparel, accessories, homewares, back-to-school, gifting, partyware and food & beverage. The extensive program will launch in 2025 in the UK and roll out to further territories in 2026 and beyond.

The expanded relationship with Spin Master also includes representation of Rubik’s and Tech Deck across multiple territories.

WildBrain CPLG will represent Rubik’s in Europe (excluding UK, France, Benelux and Switzerland), MENA and APAC including China and Korea (excluding Japan, Australia, New Zealand). For Tech Deck, WildBrain CPLG will handle licensing rights for Europe, MENA and APAC including China, Japan, Korea (excluding Australia, New Zealand).

Spin Master has also extended territory rights handled by WildBrain CPLG for Unicorn Academy to CEE, MENA and Asia Pacific (excluding Australia/New Zealand), building on WildBrain CPLG’s current representation in the Nordics, Iberia, Italy and Benelux.

“Vida the Vet is a fantastic addition to our growing slate of Spin Master brands, and we see considerable potential for this captivating preschool series across key product categories,” said Meike de Vaere, SVP Partnerships & Business Development, WildBrain CPLG.

“Spin Master has deep experience creating award-winning content and engaging stories that resonate with kids and families, and we’re excited to bring new products and experiences to fans across the globe. With our growing capabilities in APAC and China, we’re especially looking forward to working with Spin Master to further extend their brands into these dynamic markets.”