WildBrain CPLG expands US consumer products slate for Carmen Sandiego

WildBrain CPLG is expanding the consumer products slate for HarperCollins’ Carmen Sandiego in the US.

The Loyal Subjects is developing a line of Carmen Sandiego fashion dolls and collectible figures to launch in 2025, while a new tonies figure has debuted across the United States and Canada.

In digital partnerships, Best Damn Race will release a Carmen Sandiego virtual race in Q4 that will encourage runners to sign up and log their miles across the globe. Elsewhere, Hunnideux is designing a Carmen Sandiego eye shadow palette that will be on sale in late summer.

“With her signature red trench coat and exciting global adventures, Carmen Sandiego remains an instantly recognisable character who proves to be very popular with licensees keen to build on the success of the Netflix series and licensing potential of this smart, standout show,” said Jasen Wright, VP North America at WildBrain CPLG.

Caroline Fraser, Head of HarperCollins Productions, added: “We’re thrilled to expand the reach of Carmen Sandiego even further through new products and experiences, giving parents who grew up with this beloved character and world new ways to share them with their kids.”

WildBrain CPLG’s L&M rights for Carmen Sandiego include the Emmy Award-winning animated action-adventure television series, which is produced for Netflix by HarperCollins Productions and WildBrain. WildBrain CPLG will also represent L&M rights for the Carmen Sandiego live-action movie in development at Netflix.