WildBrain CPLG looks to bring Magic Mixies into apparel, publishing and homewares

WildBrain CPLG, the licensing agent for Moose Toys’ Magic Mixies in the US and Canada, is looking to secure partners for the toy brand across publishing, homewares and apparel.

The cross-category product push will target kids aged five to eight years old, and WildBrain believes the brand has “significant potential beyond the core toy range.”

“As we continue building our successful relationship with Moose Toys, it’s fantastic to add yet another of their exciting brands to our remit,” said Jasen Wright, VP North America at WildBrain CPLG.

“Magic Mixies has captured the attention of kids and retailers alike, as demonstrated by the stand-out sales since launch. The brand has significant potential beyond the core toy range, and we look forward to forging partnerships that extend the wonderment of Magic Mixies for kids across the U.S and Canada.”

Menal McGrath, Vice President, Global Licensing, Moose Toys, added: “WildBrain CPLG has proven itself to be a dynamic and creative partner for our brands in the US and Canada. Furthering our relationship with them by adding Magic Mixies to their portfolio was both the best and the right choice to solidify Mixies’ success.

“We look forward to seeing them work their ‘magic’ to expand the brand’s presence in lifestyle categories for the ultimate Magic Mixies fans.”