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“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.
ASPIRE – the Corporate & Lifestyle division of WildBrain CPLG – is expanding its brand roster with newly added representation rights for Columbia University and the University of Cambridge.
ASPIRE will represent Columbia University primarily in India, the Middle East and North Africa (MENA), the UK and Europe, with an aim to grow the brand’s presence in fashion, accessories, back-to-school, home and gifting.
For the University of Cambridge, ASPIRE will build a consumer products range with target lifestyle categories including fashion, apparel, accessories, homewares, paper and stationery, gifting, food and beverage, footwear, personal care, jewellery and puzzles. The first partnership for the IP has already been secured with Trucarekidz, who will develop an apparel collection for Reliance Fashion in India.
The University of Cambridge partnership also covers its consortium of eight University Museums and the Cambridge University Botanic Garden. ASPIRE will represent the institution across Greece, Cyprus, Spain, Portugal, Italy, Turkey, MENA, India and the US.
“As we continue to expand our portfolio of prestigious university brands, these latest representation partnerships enable us to further drive the growth of the collegiate trend in the consumer sector,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.
“For both Columbia University and the University of Cambridge, we’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products.”
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