WildBrain promotes Josh Scherba to President and CEO

WildBrain has promoted Josh Scherba to the role of President and Chief Executive Officer.

Scherba replaces Eric Ellenbogen who has stepped down as CEO and Vice Chair.

“It’s an incredibly exciting time at WildBrain, and I’m honoured that our board has put their support behind me to lead the company,” said Scherba.

“I look forward to continuing to work with our talented people across the organisation, our passionate management team and the Board to further execute on our global strategy, with a renewed focus on key franchises to drive profitability for the long-term success of the business and enhance value for shareholders.

“With our beloved iconic brands, such as Peanuts, Teletubbies and Strawberry Shortcake – as well as the creative expertise we’ve invested in across our teams and our truly global reach in distribution and licensing – we hold a unique position of strength in the evolving marketplace to continue capitalising on meaningful partnerships for content and consumer products.”

Don Wright, Chair of WildBrain’s Board of Directors, added: “As President, Josh played an integral role in setting and implementing WildBrain’s 360-degree strategy, and he has been a driving force behind all aspects of the company’s highly successful content business, from its award-winning animation studio through to its world-leading global distribution business.

“We’re confident Josh has the right combination of strategic vision, deep industry expertise and operational insights to take WildBrain forward into this next phase of growth.”