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“It’s going to be another amazing year for our favourite colourful quartet,” said Elizabeth Litten Miller, VP of Franchise Strategy at WildBrain.
WildBrain has welcomed a raft of new licensees to its Teletubbies consumer products slate.
This includes The Loyal Subjects for collectible figures, ONCH for jewellery and accessories launching in the US next year, and A Leading Role for elevated costume apparel and accessories launching worldwide later this year.
Elsewhere, Dumbgood (part of Bioworld Merchandising) is on board for a streetwear and accessories collection launching in June for the US and Canada. Additionally, Brand Alliance will launch apparel later this year in UK and Eire, while Concept One will debut accessories –including headwear, cold weather accessories, small leather goods, hosiery and luggage – this summer for the US and Canada, Australia, Mexico and South Africa.
WildBrain’s in-house franchise team has also forged new promotional partnerships, including with CAMP who will host a range of Teletubbies experiences and products.
“It’s wonderful to see the huge wave of love and popularity for the Teletubbies all around the world which keeps growing and growing” said Elizabeth Litten Miller, VP of Franchise Strategy at WildBrain.
“The characters – with their messages of love, acceptance and fun – continue to resonate with fans both young and old, which is driving huge interest from the brand’s fandom and a wave of new activations, licensing deals and content deals. It’s going to be another amazing year for our favourite colourful quartet, with much more Tubby fun to come!”
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