Wilson launches Love All: A Wilson Tennis Experience pop-up in New York

Sports brand Wilson has launched a pop-up museum in New York called Love All: A Wilson Tennis Experience.

Located in SoHo and open until September 12th, the pop-up pays homage to Wilson’s long-standing history in the sport of tennis, highlighting milestones in tennis innovation while also serving as a retail destination.

The pop-up sells tennis-inspired apparel collection for men and women, as well as footwear, balls, accessories, rackets and limited edition items, like the Kith x Wilson Pro Staff 97, US Open Clash and the Blade V8.

The store will also feature a racket maestro offering racket customisation, as well as interactive experiences including tennis ball art and apparel personalisation. The second floor of the pop-up hosts an exclusive Sky Box lounge that will host events and offer tournament viewing.