World Book Day welcomes Maya Maraj as Commercial Partnerships Manager

World Book Day has appointed Maya Maraj as Commercial Partnerships Manager, reporting to Chief Executive Cassie Chadderton.

In a new role for the charity, Maya will lead the development of commercial partnerships and licensing for World Book Day, welcoming companies who share the charity’s commitment to changing lives through a love of reading.

With over 30 years’ experience across publishing and licensing industries, Maya has managed a diverse portfolio of brands and artists both as a licensee and licensor. This includes leading the Film and TV Department for Penguin’s Disney portfolio, as well as managing licensing for a range of 19 Entertainment’s key talent and brands.

“We would love to hear from commercial companies who want to work alongside us to make sure that more children across the UK and Ireland have the opportunity to develop a love of reading for pleasure,” said Cassie Chadderton, CEO World Book Day.

“Maya brings a wealth experience to our charity, at a time when we are looking to expand our influence and impact. Her appointment gives us the opportunity to welcome potential partners to the World Book Day celebrations, at a time when our mission has never been more vital.”

Maya Maraj, Commercial Partnership Manager, added: “It’s an incredibly exciting time to join World Book Day, when the charity is focusing on creating more meaningful long-term commercial partnerships. My experience across brand management and licensing will open doors to new opportunities, while cementing – and deepening – longstanding relationships.

“There is a huge opportunity to engage more organisations and brands commercially in World Book Day, to help increase its relevance and reach key audiences. I’m really looking forward to working with the team and starting conversations with interested parties.”

Maya Maraj will be contactable on mmaraj@worldbookday.com