Xbox nail polish on the way from OPI

OPI has teamed with Xbox to launch a nail polish collection inspired by the gaming brand.

The 12 OPI x Xbox shades includes ‘The Pass is Always Greener’, ‘You Had Me at Halo’ and ‘Sage Simulation’.

From February 1st, consumers can also unlock shade-matched Xbox in-game content for Halo Infinite and Forza Horizon 5 with every purchase of the Xbox OPI polish at select retailers.

“Over the past 40 years, we’ve travelled the globe; now we’re excited to visit virtual worlds with Xbox,” said OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann.

“In these worlds, anything is possible, and the collection’s colours reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!”

Xbox Global Partnerships Director Marcos Waltenberg added: “We’re thrilled to partner with OPI to unveil mesmerising nail polish colours inspired by gaming and your favourite titles on Xbox Game Pass.

“We hope this collection inspires fans across the globe to embrace their creativity and imagination through nail art and colour.”