ZAG welcomes Luca Bonecchi as Head of Consumer Products, Europe

Animation studio ZAG has welcomed Luca Bonecchi as Head of Consumer Products, Europe (excluding Germany and France).

Luca will spearhead the licensing and new business development efforts in the region for ZAG’s portfolio of brands, including Miraculous: Tales of Ladybug and Cat Noir and Ghostforce. He takes over the role previously handled by Helena Perheentupa, who will remain with ZAG in a new senior management role.

He joins ZAG from his most recent position as Head of Agent Management at Acamar Films, following time with Entertainment One, where he served as VP Licensing EMEA.

“Luca is joining ZAG at a very exciting time,” said Julian Zag, EVP Global Operations and Head of Consumer Products.

“Across Europe, demand continues to be extremely strong for Miraculous with sales exceeding expectations across the board, and expected to grow further with season five debuting this fall followed by the debut of our $100 million animated movie.

“Luca will also lead strategy for our newest IP Ghostforce, which launched in fall 2021 across Europe on Disney Channel EMEA and immediately became a market leader, with a new toy line from ZAG and Playmates scheduled for release in 2023.”

Bonecchi added: “ZAG exploded onto the global scene with the cinematic superhero adventure series Miraculous – Tales of Ladybug and Cat Noir, capturing the hearts of children and families everywhere with an ever-increasing fanbase that continues to eagerly await new projects and products from the company.

“I can’t wait to get started and further build on the tremendous success of Miraculous and develop new opportunities for Ghostforce alongside our current regional partners, including Rubies, BlueOcean, Panini, and Edel who collectively will bring Halloween Costumes, magazines, books and more to the market later this year.”